Passion Fuego

OBJECTIVE

The goal of this project was to create an eye-catching brand identity for a hot sauce called Passion Fuego, focusing on its bold flavor profile of passion fruit and hot pepper. The design needed to reflect the vibrant and fiery nature of the product, appealing to consumers seeking an adventurous and flavorful experience.

PROCESS

The design process began by conceptualizing the brand’s fiery and playful identity. A skull heart-shaped logo with fire as hair was created to embody the passion and heat of the sauce. Bright and energetic colors like pink, red, orange, yellow, and black were chosen to reflect the flavors. For the bottle label, illustrations of passion fruit and hot peppers were created in Adobe Illustrator to enhance the theme. The typography was chosen to be modern and bold, using a sans serif font for clarity and impact.

MEDIA/TOOLS USED

• Design Software: Adobe Illustrator.
• Visual Elements: Logo, bottle label and box illustrations.
• Deliverables: Asembled box and bottle.