Miku Japanese Grill

OBJECTIVE

The rebranding project for MIKU Japanese Grill focused on modernizing its visual identity to better reflect the restaurant’s authentic Japanese cuisine and upscale dining experience. The goal was to create a cohesive and elegant brand identity that connects with a contemporary audience while preserving the cultural essence of the brand.

PROCESS

The rebranding process started with a deep dive into Japanese design aesthetics, incorporating minimalism, clean lines, and traditional influences. A new logo was developed to blend modern typography with subtle Japanese-inspired elements, such as brushstroke patterns. The color palette was refined to include warm tones and bold accents, evoking sophistication and approachability. Branded materials such as signage, stationary elements, and digital assets were designed to ensure consistency across all customer touchpoints, enhancing the overall dining experience.

MEDIA/TOOLS USED

• Design Software: Adobe Illustrator and Adobe InDesign.
• Brand Elements: Redesigned logo, typography, and color palette.
• Deliverables: Logo, signage, and digital assets.