Ransack The Universe

OBJECTIVE

Ransack The Universe is an India Pale Ale (IPA) by Collective Arts, an Ontario-based brewery. The project focused on creating a bold and visually striking beer can illustration that reflects the beer’s flavor profile while aligning with Collective Arts’ creative and artistic brand identity. Target audience: Craft beer enthusiasts.

PROCESS

The illustration process began by exploring the vibrant and dynamic nature of the beer’s flavor profile, using pastel-inspired brushes on a digital fabric-textured canvas. This technique mimicked the tactile quality of pastel crayons, giving the design a handcrafted and organic feel. Colors and composition were carefully chosen to evoke a sense of energy and creativity, reflecting both the boldness of the IPA and Collective Arts’ emphasis on artistic expression. Multiple iterations were refined to ensure that the artwork would stand out on shelves while seamlessly integrating with the brewery’s distinctive branding.

MEDIA/TOOLS USED

• Digital Illustration: Pastel brushes in Procreate
• Art Direction: Inspired by the beer’s flavor profile and Collective Arts’ brand aesthetic.

The final design delivers a visually compelling artwork that enhances the beer’s identity, ensuring both originality and brand cohesion.