Phaxsi Kombucha

OBJECTIVE

Phaxsi Kombucha is a vibrant brand inspired by the moon, with its name derived from the Aymara word for “moon.” The project focused on establishing a unique and approachable visual identity, including logo design, wordmark, color palette, and packaging, to appeal to health-conscious consumers and showcase the brand’s commitment to quality and creativity. Target audience: Kombucha drinkers.

PROCESS

The brand identity was built around a hand-drawn moon element in the logo, emphasizing the lunar theme. A vibrant yet balanced pastel color palette was chosen to reflect freshness and natural quality. Packaging design included bottle labels that integrated the logo, typography, and color scheme while highlighting individual flavors, ensuring a cohesive and engaging look across all products.

MEDIA/TOOLS USED

• Design Software: Adobe Illustrator, Photoshop
• Brand Elements: Custom logo, wordmark, and color palette
• Packaging Design: Bottle label designs featuring flavor differentiation.

The resulting identity combines bold visual appeal with a friendly aesthetic, successfully capturing the essence of Phaxsi Kombucha while resonating with its target audience.